I mean he kinda earned it: he's a workaholic. His girlfriend said that they used to live in like a $50,000 trailer next to work and that he just wore like the same shirt every day. He slept in his office or at least right next to it all the time. He was just always kind of fun. He tried to make the stock price $420 but it broke a rule so all the old rich dudes were getting him in trouble. He wasn't even being serious; he just thought it would be funny to make it $420 (he wasn't wrong, that's the best number he could use).